As I looked skywards, for the first time in a long time, while sitting on the seashore on a bright full moon evening, it dawned very clearly on me, that God is so much more than can be found on a computer screen, or in a smart phone – as found in the digital world, found locked up in cyberspace.

We cannot lock God up. This is what the digital age actually does, whether deliberately or otherwise.

I came to the realisation, while looking towards the sky this evening, seeing the three levels of cloud, seeing the moon in all its glory on this full moon evening, seeing the awesomeness of nature at her best, that our concentration on that small computer screen, on a blinkered reality, diminishes the reality of the awesomeness of our God.

We become unintentionally closed to this reality of God – closed to God.

The small screen encourages small thinking – a small intellectualisation of the reality of God. Over time, we seem to believe consciously or subconsciously, that the reality of containment, as espoused by, or through, the computer screen, is actually real! It is NOT!

Not only small thinking becomes somewhat the norm, but small imagining, small emotionalising, small acceptance of the inherent, closeness of God, who is yet still way beyond our normal everyday actualities, becomes closed, becomes digitalised.

Imagine an existence where our imagination becomes locked inside a computer, or locked inside our own brain, which believes the digitalised world is real, hence becoming for all intent and purpose, an actually believed existence inside a computer - becomes digitalised i.e. becomes other computer worldly – yet still very real for the viewer of that computer screen.

Even greater disbelief for someone within the real world, would be seeing someone who is locked, by virtue of that person’s cyber-world reality, away from any real human emotion. That person is becoming more computer-emotional.

Becoming more one emotionally with the digital world and less one with the human world!

Wonderful human experiences within the real natural world can inspire anyone, even one within the emotionally and intellectually fraught cyber-world closed in realism, to see the reality of a very special God within our human existence.

More moon beams and sun beams are needed to figuratively shine on to the computer screen – to awaken the reality of the one behind these beams. The softness of the moonbeam and the strength of the sunbeam see our God in true action within this world.

 The 'God can’t be found in the computer screen, even less in the smart phone – just look skywards!' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com 

 

 

Love is the meaning of life. To love and to be loved being the main purpose for our whole existence. Why then do so many people allow all the other lifestyle issues, values, resources, relationships, etc, become a distraction? Why then do so many people let the distractions interfere and often dominate their lives?

Most people would believe that the desire to love and be loved to be an intrinsic part of life - you are born with it. You are born to love and be loved. That people living a balanced life, where they are loved and loved others within their family and friendship circle, truly appreciate this message. Once this message is appreciated and lived, then it is the normal thing to do when relating with others and the world.

However, somewhere along the way, many get distracted for so many reasons and then lose that true focus. The human frailties of greed, selfishness, envy, failure to forgive and be forgiven, lust, gluttony, etc, come to the fore and seductively entice people to follow this distracting and destructive pathway.

This transfer of priorities may even occur in early to mid-childhood, where parents or other significant adults or people within the young person's life, live an alternate destructive lifestyle, which is seen by the young person as the norm, and hence worthy of following (even if subconsciously). This then becomes the accepted lifestyle as they grow up.

People may then follow this pathway until challenged to do otherwise. Challenged to see the destructiveness of these chosen ways, challenged to confront the situation they then find to be wrong, challenged to become a better more loving person. This challenge often comes at a time of complete lowness / loneliness within their lives.

To love and to be loved is the meaning of life. It is the primary and quite raw need within all people. It is not only a basic emotional and social need of each person but it is also the main spiritual desire and need.

Appreciating that love is the meaning of life brings with it the challenge to love and to be loved in all its manifestations. To not get distracted and damaged by allowing all the other stuff to get in the way. This belief should be at the core of all church and religious school philosophies and theologies.

When 'Love is the Meaning of Life' then the future holds no bounds.

Love rules! Most people would believe that the desire to love and to be loved is an intrinsic part of all humanity.

The 'Love is the Meaning of Life - Lifestyle Becomes a Distraction' blog post is written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com 

Photographic images are the basis of any successful church marketing / communications plan. The more relevant and appealing the better! Remember - 'a picture tells a thousand words'!!!

How often have you been inspired by a photo or image? The higher the content relevance of the image the greater the success should be. In any church marketing campaign it is the relevance of each component, which will decide the campaign's success. One poor choice can turn that campaign into a flop. A poorly chosen photo / image can lead to the viewer ignoring or not seeing the message on the one extreme, to being totally against the whole message on the other extreme.

The quality of the image is also important, yet this would also depend on the artistic use of it. Most often a quality photo of the chosen subject is necessary for success. Yet, sometimes a poorer quality, or artistically enhanced, image may be quite appealing in a specific circumstance. The product and demographic of the campaign would decide this.

The digital camera has opened up a whole new world for most people. No longer are very expensive cameras and add-ons needed for that successful photo. The quality of many of these digital cameras is quite extraordinary now. The raw photo is often quite good, however add to this the qualities that software, such as Photoshop can add, and a whole new world opens up to even the least qualified photographer.

Of course, quality DSLR cameras, associated lenses, lighting apparatus and software such as Photoshop, will lead to considerably higher quality images in the hands of a photographer of merit. The marketing campaign will dictate the quality of image required.

Even the basic editing tools included with most Windows, Apple and Android products can enhance an image. Often all that is needed is a little cropping or light adjustment.

The smart phone supporting a large enough camera these days can become a part of a successful marketing plan. A smart phone with the appropriate apps downloaded will allow various images to take on that 'Wow' factor.

The digital camera allows for a large number of photos to be taken. Don't be a miser here. You will find that some photos work for you while others won't. Hence, the more you take, the more chance of that 'magic' shot. In time you will develop an appreciation of the number of shots needed to achieve your aim.
The moving video image also has a place to play. The photo image is more often used within a video for special effect.

The photo image is a key component of any successful marketing campaign within so many common media. When an image is used effectively it grabs the attention of the viewer and makes them take note. Use it well and that 'thousand words' will become part of your marketing campaign.

The 'Photos - Key to a Successful Church Marketing / Communications Plan' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

Free, or Inexpensive

A successful church and parish marketing plan and budget will need to incorporate most of the top ten free church marketing strategies if it is to be successful. The top 10 strategies can be free, or at least relatively inexpensive, depending on the church / parish’s present arrangements.

By effectively using the media and the church / parish website, there should be little expense activating these top 10 strategies, especially when the digital option is the primary method used, instead of hardcopies. If it can assumed that the parish has a website, which can be managed by the parish personnel, as well as a front signboard and a good digital camera, then these strategies can be implemented for free or little expense.

The first strategy is in itself free, yet is also reliant upon a number of other key strategies to be implemented successfully – ‘Word of Mouth’.

Top 10 Free Church / Prish Marketing Strategies

1.    Word of Mouth
2.    Quality Preaching, Engaging Liturgies and Active Pastoral Care / Social Justice / Youth Programs
3.    Social Networking Sites e.g. Facebook, Twitter, You Tube
4.    Professionalism of priests and staff in action and appearance
5.    Church / Parish Website and Blogs
6.    Use of the Media - both traditional and contemporary – including editorial, images  and advertising
7.    Information Sessions - night and day times – including faith / theological education, open days, prayer sessions...
8.    Newsletters and Flyers - digital (hardcopy where needed)
9.    Front Signboard
10.  Cross Information (within the parish e.g including through the school/s)

The number 1 strategy, ‘Word of Mouth’, is dependent on those espousing various views about the church / parish being well informed. To do this, the next 9 strategies have an important role to play.

The church / parish needs:

•    to have a high quality liturgical, prayerful and pastoral life, along with an openness to meet the needs of all parishioners
•    acknowledgement of the place of social media in today’s digital world
•    an easy to use professional website
•    the ability to engage the local media so that the good stories are told to the whole community, and even the negative stories being told with the church's’s professional approach for solutions being seen in a positive light,
•    openness to various visits to the parish
•    the acceptance of the place of the digital flyers and newsletters.

Conclusion

Free key strategies are often the best approaches to marketing your church / parish. When there is a professional website and the parish community has a positive attitude toward the parish and what it offers, along with what the digital age can offer, then a free, or relatively inexpensive, church / parish marketing plan is possible. This approach can also work when the attitude of the community is not as high – however, there may need to be a need for various forms of paid advertising to counteract such negativity. The best church / parish marketing plan would incorporate most of the free top 10 strategies for marketing your church or parish.

 The 'Top 10 Free (or Inexpensive) Church and Parish Marketing Strategies' blog post written by Bryan Foster, author of Church Marketing Manual for the Digital Age (2nd ed), - the paperback and ebook manual for Church communications and marketing personnel - 304 pages of easy to read and implement summarized points, which allow for a considerably large number of quality stategies and examples to be detailed and available for church marketing personnel - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com