"Why donate from the 'School Marketing e-Handbook: Easy to Use Guide to Market Your School' sales, 20% of all sales money to 'Rosies: Friends on the Street' charity?"

This is a question I often get asked. Some sceptics have their own slant on this and sometimes are just testing me. There are a couple of main reasons that the "School Marketing e-Handbook..." sales' money is divested in this way.

Firstly, I have a long association with Rosies going back to their first street retreats on the Gold Coast in 1987 when I was an original team member. This association has continued though to today. Now-a-days I coordinate and participate in my school's Tuesday night's Rosies endeavours on the streets of Surfers Paradise.

Secondly I believe that if I can assist Rosies in any way financially from sales of my school marketing e-book then this would be to their advantage.

School marketing, I believe, should also promote the school's association with the charities in which their students and staff are involved. It is a tough world and all the assistance our charities can receive though the school marketing plan's developed finances and publicity will help for a better world where we live.

Written by Bryan Foster

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Having viewed imperical evidence for the last 6 years of school marketing at my school definite trends emerged.

When sufficent expenditure occurred first year enrolment numbers to the school either improved or were maintained.

When decreases in expenditure on school marketing occurred the following year's enrolment intakes dropped.

Following an increase in school marketing expenditure again the enrolments increased also.

Written by Bryan Foster

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There are ways and means to develop a successful School Marketing Plan on any reasonable budget once a good appreciation of how marketing works is understood. Is the school newsletter being used effectively?

How is the reputation of the school being enhanced both within the school community and within the broader community?
How is the school website used?
No website yet?
What are the possible options then?
Do you have a good mentor or good school marketing 'how to' resources?

How is this a challenge for you? How have others met the challenge?

Written by Bryan Foster

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We find ourselves questioning our whole School Marketing Plan (SMP) and School Marketing Budget (SMB) in these tough economic times. 

Many schools are losing enrolments due to families being unable to pay the fees and expenses. Our budgets overall are sufffering from smaller enrolments.

It is in these times that we need to look seriously at our SMB and SMP. If we cut back on the SMB fewer people will hear or read about what our school has to offer. This is turn will lead to even less enrolments.

We need to maintain ,or enlarge, our budgets to levels which allow the desired number of people to be engaged with being informed successfully with what we have to offer.

Our School Marketing Plan needs to be reworked in this light. Appropriate resources are needed to assist.

Written by Bryan Foster

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