The School Marketing Manual for the Digital Age (3rd ed) 2011 by Bryan Foster is a 340 page paperback and e-book specializing in strategies and examples for marketing schools. The easy to read summarized point format allows for considerable detail without the 'waffle'.

Business, religious and community organizations would be able to adapt these marketing strategy points to their particular circumstances.

The author has been marketing for 20 years within the Catholic Church at both educational and Church spheres. The education experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

Below are the Chapter Headings which explain the chapter key headings. Click for full detailed list of Chapter Contents.

Contents                                     
SMA Website                                                         
School Marketing Plan Overview Sample               
School Marketing Plan and School Marketing Manager                                         
School Marketing - Internet Applications with Samples and Instructions   (including screenshots and live weblinks)  
School Marketing and the Traditional Media + Instructions                                  
School Marketing - Advertising in the Media + Instructions               
School Marketing Relationships      
School Marketing Resources + Instructions   
Conclusion                                       
Glossary 
Bibliography                                  
Index

Easy to read and use, professionally compiled, detailed e-books for school and church marketing personnel -

written in summarized point format.

If you have ever wanted to get your hands on truly well valued, easily downloaded, 304-340 paged marketing e-books, then these two e-books published in 2011, are for you.

No more wading through unnecessary long winded text.

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that method, quickly seen – in all the detail you should need. These points will include: 

• an explanation of what the method is
• various implementation strategies
• step-by-step development processes.

When you consider the high quality detail, you will agree that this is very good value. Why such good value? I believe in keeping my books and e-books within the industry price standards, including Apple and Amazon recommended price ranges.

Each book published in 2011, is a considerably revised edition of the previous ones published over the past few years.

These marketing e-books will help increase school enrolments and get people back into church and are available from Amazon.com and CreateSpace:

• School Marketing Manual for the Digital Age (3rd ed), 2011, by Bryan Foster – 340 A4 pages
• Church Marketing Manual for the Digital Age (2nd ed) 2011, by Bryan Foster – 304 A4 pages

The 'School Marketing Manual for the Digital Age (3rd ed), 2011 - Strategies and Examples for Today's Digital Age' blog post was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com
   

An updated school marketing plan for the new year, 2012, is a necessary requirement for any successful school community. This will help maintain or increase school enrolments through the updating of strategies and resources used in the new year.

By about now a full evaluation of this year's plan should be occurring - Step 7 of the plan (see below). If this has not yet been completed, it is strongly suggested that this becomes the first item in the 2012 school marketing action plan.

As a result of this school marketing evaluation, strengths and weaknesses should have become apparent. It is now time to build on the strengths and further develop or eliminate the aspects which did not work effectively or at all.

As part of the evaluation, representatives from the Key Stakeholders groups within the school need to give input.

These people would include:

• Principal and Leadership Team
• School Manager
• Parish Priest

• Staff (as decided in consultation with Principal)
• Parent representatives
• Student Leaders
• Feeder School Principals and Leadership Teams
• Media Representatives (usually media contacts of yours and advertising consultants you dealt with, as needed)
• Systemic representatives as needed

Survey and Feedback

Feedback quantity and quality will vary.

Requested replies would be from both specific and general groups, for example, you may target specific groups of Parents e.g. School Board, plus the Parents and Friends / Citizens Associations, but also invite interested Parents through the schools’ newsletters to respond.

It is important that key findings are not lost in the summary presented at the conclusion of this evaluation process.

A simple questionnaire sent to these people asking three questions will often give enough detail for a fair appraisal and follow-up discussion with the School leadership team and SMM.

You may be inclined to do this through an online survey. (See previous section of this chapter for examples.)

The questions could be:

• The SMP for [School Name] for this year was successful in what ways?
• The SMP for [School Name] for this year was lacking in what ways?
• How would you suggest the SMP for [School Name] be adjusted for next year?
• Other comments

The SMM would then summarize these responses in an honest way and present the views to the School’s Leadership Team.

It is also good to include specific examples from each question from key people e.g.

• a feeder school Principal may be the only one who is aware of issues regarding visitations or school involvement in his / her school 
• a feeder school secretary may be the only one aware of specific  parental / staff issues she hears espoused in her main office;

Others may like to develop a survey which ranks specific statements about the SMP from 5 to 1. The number of statements in the survey would need to be minimal to gain a good percentage of replies.

This type of survey would more than likely achieve a greater number of responses, yet the detail is limited. You may like to try a greater number of statements for groups or individuals you feel are more likely to respond.

You may also like to include a section for written responses to questions similar to the above three.

SMM Support

It is important that the SMM is supported by all groups to continue on the successful way or make various changes to improve.

2011

Once the evaulation is complete and findings are known, the report is presented back to the key stakeholders, in particular, the principal and the school marketing manager. The manager is then responsible to the principal to redevelop the plan in the light of the new findings.

School Marketing Plan Overview

1. Define what you have to offer
2. Define your target group
3. Budget
4. Personnel and Talents available - including School Marketing Manager
5. Develop School Marketing Aims and Objectives – from previous information
6. Select Marketing Strategies
7. Evaluation

See the posts School Marketing Plan - Overview and Analysis and How to Write a School Marketing Plan for further development.

The 'Evaluation of the School Marketing Plan and Updated for the New Year' blog post is based on chapters 'School Marketing Plan Evaluation' and 'School Marketing Plan (SMP)' and was written by Bryan Foster, author of School Marketing Manual for the Digital Age (3rd ed), (2011) - the paperback and ebook manual for school communications and marketing personnel - 340 pages of easy to read and implement summarized points - allowing for a considerably large number of quality strategies and examples to be detailed - with copyright remaining GDPL. Book available from Amazon.com and Createspace.com

The major school marketing topics are covered using various highly successful digital, contemporary and traditional methods.

The easy to read 8"x10" pages are in a step-by-step, how-to, summarized point format, which allows for considerable detail. The new 340 page paperback and e-book are available at the secure CreateSpace by Amazon.com website or directly from Amazon.com. It is written in a unique, summarized, point format.

Below are the Chapter Headings which explain the chapter key headings. Click for full detailed list of Chapter Contents.

Contents                                     
SMA Website                                                         
School Marketing Plan Overview Sample               
School Marketing Plan and School Marketing Manager                                         
School Marketing - Internet Applications with Samples and Instructions   (including screenshots and live weblinks)  
School Marketing and the Traditional Media + Instructions                                  
School Marketing - Advertising in the Media + Instructions               
School Marketing Relationships      
School Marketing Resources + Instructions   
Conclusion                                       
Glossary 
Bibliography                                  
Index

Through detailed Contents and Index pages, you will be able to arrive at the specific marketing method you need in your particular marketing niche – school or church.

Once there, you will find the necessary points for that marketing method, quickly seen – in all the detail you should need. These points will include: 

• an explanation of what the method is
• various implementation strategies
• step-by-step development processes.

Bryan Foster - Author

The author has been marketing for 20 years within the Catholic Church in both school and Church spheres - along with marketing his own company, Great Developments Pty Ltd. The educational experience is in elementary / primary and secondary levels, in city and country, in both large and small schools.

'School Marketing Manual for the Digital Age (3rd ed), 2011, by Bryan Foster - see CreateSpace and Amazon.com', 2011, was written by Bryan Foster.       

School Marketing Necessities - First impressions very much count!

Two critical areas necessary as first points of contact are based around initial contact with the school, as well as the basic resources used in all your marketing campaigns. When parents, prospective parents and others in the community see or hear someone or some visual / audio associated with the school an impression is made.

Make it a good one!

Often you have very little time to make an impact here! Therefore whatever the impact is needs to be very good.

Images and people associated with the 'front' of the school are critical. From the phone answering style to your front page of the website, nothing should be left to chance. Just as important are the images and voices / sounds used in your marketing!

Spend considerable time preparing for, selecting and presenting these resources.

Photos and videos / DVDs speak a thousand words! As do the voices used in any production or reply from the school. This chapter will walk you through various key areas and with simple to use suggestions propose ways you might like to aim for success.

Chapter Sub-Headings from School Marketing e-Handbook: Easy to Use Guide to Market YOur School

Powerful Stakeholders
Photos
Videoing
Marketing Resources
Front Office and Office Staff
Telephone
Website
Email

School Marketing Necessities written by Bryan Foster