Definite trends would often emerge when statistical data evidence of school marketing successes is explored within each school.

At my school, the evidence for school marketing ,when viewed over the past 6 years, showed a definite trend.

The trend showed that:

* when sufficent expenditure occurred, first year enrolment numbers to the school either improved or were maintained.

* when decreases in expenditure on school marketing occurred, the following year's enrolment intakes dropped.

* when school marketing expenditure increased again, the enrolments increased also.

Written by Bryan Foster

No school can not afford to market the school. School marketing takes many forms.

There are ways and means to develop a successful School Marketing Plan on any reasonable budget once a good appreciation of how marketing works is understood:

How is the reputation of the school being enhanced both within the school community and within the broader community?
 Is the school newsletter being used effectively? Do you have an e-newsletter?
How is the school website used?
No website yet?
What are the possible options then?
Do you have a good mentor or good school marketing 'how to' resources?

Written by Bryan Foster

Having viewed imperical evidence for the last 6 years of school marketing at my school definite trends emerged.

When sufficent expenditure occurred first year enrolment numbers to the school either improved or were maintained.

When decreases in expenditure on school marketing occurred the following year's enrolment intakes dropped.

Following an increase in school marketing expenditure again the enrolments increased also.

Written by Bryan Foster

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