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School Marketing Blog

The professional school marketing manager needs to be up-to-date with the latest school marketing strategies and resources to successfully implement the school marketing plan. This school marketing blog enables school marketing professionals to engage in blog discussions relating to the school marketing issues of today. The 'School Marketing Manual for the Digital Age (3rd ed)', 2011, by Bryan Foster, forms the basis for most of these blog posts.

School Marketing Relationships

Friday, December 11, 2009
Good School Marketing Relationships are a necessary aspect of any school marketing plan

One of the most successful forms of school marketing can be quite low cost depending on the ability of the school to get out there and be seen.

The power of the stakeholder must never be underestimated. Word of mouth rules. The trick (skill) is to get the mouth to say the right words!

This how-to e-chapter is an extension of the School Marketing – Necessities chapter.

Getting your key people, including students, out to other schools and the broader community is often important. Also, bringing students into your school is often beneficial.

But don't forget to put on those great 'shows'.

Giving your stakeholders and other interested people the facts to back your school is very important!

Open Days, Information Evenings, Awards Nights, Parents and Friends Functions etc all count considerably.

Let them go away WANTING to 'tell the world' all those great things the world needs to hear about your school!

School Marketing Chapter Headings

Feeder School Relationship
Feeder School Visitation
Taster Days
Open Day
Information Evenings
Awards Nights / Night of Excellence
Schools Expo

The 'School Marketing Relationships' chapter is from School Marketing e-Handbook by Bryan Foster



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