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Hints and Tips
This page will be regularly updated with Hints and Tips from Bryan Foster that will assist in marketing your school successfully. An overview of aspects of marketing your school will be addressed. Detailed explanations and suggestions are found in the various portfolios available from the e-Shop.
A School Marketing Plan
Each School Marketing Plan should be based on 7 Key Strategies:1. Define what you have to offer
2. Define your target group
3. Budget
4. Personnel and Talents
5. Develop Marketing Aims and Objectives
6. Marketing Strategies
7. Evaluation
Details in the e-books below.
The 'School Marketing Plan' by Bryan Foster, author of the School Marketing Manual for the Digital Age (3rd ed) 2010 - a 369 A4 page ebook, as well as the Church Marketing Manual for the Digital Age (2nd ed) 2010 - a 329 A4 page ebook, both are simple to read summarized point format ebooks, while the Copyright remains with SMAPL.
Photos! Photos! Photos!
“A photo tells a thousand words”GOOD PHOTOS ARE CRITICAL FOR SUCCESS!
Never has this saying been truer than when it comes to marketing the School.
The enjoyable moments, the successes, the socializing, the friendships, the games, the sport and the arts, the venue / school, the events, etc., are recorded for perpetuity.
The photos will be used in so many ways throughout the year.
These will also be a part of recorded history.
All the forms of marketing will use selections of these photos.
Sometimes videos or DVDs / CDs may be needed as well.
If this is done properly, there will more than likely be thousands of photos taken each year.
Written by Bryan Foster. Copyright - SMAPL.
'Chatting' - Why?
Benefits of ‘Chatting’Below is an extract of the key points on the benefits of ‘Chatting’ … in chat language... ordered as per a conversation with an intelligent 15 year old girl:
• to talk to people
• plan events
• keep in contact
• sometimes good because it doesn’t need to be saved
• can be saved if you want
• mainly for chats between singles but you can talk to more than one person at a time, if you’re organizing something, for example
• better than emails for group chats
The most appropriate use for chat rooms would be when conversing with or via young people to make arrangements for something e.g. a school social event, upcoming school celebration, etc,.
Written by Bryan Foster. Copyright - SMAPL.
Jesinta Campbell Miss Universe Congeniality 2010 - Famous Past Students to Promote School
Jesinta Campbell, Miss Universe Congeniality 2010, Miss Universe Australia 2010, was an outstanding School Captain and genuine, concerned, student leader at Aquinas College in 2008. Her dream of a journalism degree at Bond University, Gold Coast, Australia, was placed on hold, while Jesinta pursued a short term modelling career, which after only just over a year saw her crowned Miss Universe Congeniality 2010.Jesinta happily allowed her old school, Aquinas College, Gold Coast, to use her in their promotions. She also visited the school, spoke of her enjoyment through the years as a student and of her understanding of what leadership and striving for personal dreams is all about.
Jesinta Campbell certainly typified what her old school, Aquinas College, espoused forthrightly!
(Photo: Jesinta Campbell with Bryan Foster at Aquinas College.)
Written by Bryan Foster. Copyright - SMAPL.
'Chat Room' Use for School
A simple way to implement this school chat room for young people would be to engage a young/er person / teacher who the students of the school and the young of heart parents relate to and have him / her act as an intermediary with those charged with making the arrangements for the upcoming activity. This person would be a student leader or a young teacher, more than likely.The leader would need to arrange for the young people to:
• all be ‘friends’ (members of their chat line group) on the chat line
• chat at a particular time and day
• develop an agenda, but not need to be too formalized, but be capable of ‘going with the flow’
• make all ‘friends’ in the chat feel welcome and valued
• be able to lead a chat respectfully so as to achieve outcomes – emphasis is on ‘chat’ and not a ‘meeting’
• call follow-up chats as needed
• feedback to key people within the organizational structure of the school
• feedback to other young people who weren’t involved
• feedback to parents the process and outcomes – a well informed school is usually a supportive school.
Sample Chat Room and Sign Up Process
Hotmail at Windows Live is a popular chat room for young people. This chapter uses Hotmail as the sample study. See Windows Live Essentials for all that is offered.
Another popular chat room is at Yahoo (see http://messenger.yahoo.com/ for details).
Written by Bryan Foster. Copyright - SMAPL.
Contact Details
Bryan Foster, Author / Director / Teacher
Great Developments Publishers
Aldrin Avenue, Benowa
Queensland, Australia 4217
bryan.foster@schoolchurchmarketing.com
http://schoolchurchmarketing.com
Hints & Tips
Photos! Photos! Photos!
“A photo tells a thousand words”
GOOD PHOTOS ARE CRITICAL FOR SUCCESS!
Never h..
A School Marketing Plan
Each School Marketing Plan should be based on 7 Key Strategies:
1. Define what you have to offe..
'Chatting' - Why?
Benefits of ‘Chatting’
Below is an extract of the key points on the benefits of &ls..
Jesinta Campbell Miss Universe Congeniality 2010 - Famous Past Students to Promote School
Jesinta Campbell, Miss Universe Congeniality 2010, Miss Universe Australia 2010, was an outstanding ..
'Chat Room' Use for School
A simple way to implement this school chat room for young people would be to engage a young/er perso..
Global Economic Challenge to School Marketing
(http://rosies.org.au/)
Harsh economic times require a highly successful school marketing strat..
